research &
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color is remix
R&D blends sense with color
NOROO Paint & Coatings is fully committed to developing products with global competitiveness based on continuous investments in the research and development field centered on our R&D Center. On the back of our accumulated technology, we are actively engaged in research and development activities in the fields of green energy and environment-friendly materials such as functional paints and energy saving paints. As a leading company in relentless product innovation and development, NOROO Paint & Coatings is now a leading eco-friendly global corporation, moving toward a bigger future.
NOROO R&D Center
The R&D Center, the core of NOROO Paint & Coatings' technology, is creating a new culture of color based on strengthening global competitiveness, building core competencies for new and advanced technologies, and establishing a global research cooperation system.
R&D investments in eco-friendly paint
In 2006, NOROO Paint & Coatings separated the investment business division from the manufacturing and sales business division to make separate corporations, focusing its capacity on research and development capacities for eco-friendly paint products.
Discover and cultivate new growth engine business
In order to discover new growth engine business, NOROO Paint & Coatings continues to make investments in consumer life and trend analysis, new and advanced technology research and development activities, and development of new business overseas.